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Writer's pictureAli at Korea Trade

[Part 1] ✨K-Beauty Trends 2023 ✨

5 Must-Know K-Beauty Trends for 2023: Stay Ahead of the Curve


The world of K-Beauty is ever-changing, and it can be challenging to keep up with the latest trends. But staying ahead of 2the curve is crucial for businesses that want to remain competitive in the market. In this blog, we'll take a look at the top 10 K-Beauty trends that you need to know to stay ahead of the game.



1. Sustainable Beauty

With consumers becoming more conscious of their impact on the environment, sustainable beauty is on the rise. Look for eco-friendly packaging and natural, organic ingredients in your K-Beauty product.


MUST TRY! Beauugreen CicaWell

Beauugreen Vegan Cicawell cica line
Beauugreen CicaWell

Cicawell is a minimalist Vegan clean beauty with packaging all made from recycled materials



2. Multi-Tasking Products

K-Beauty is known for its multi-step skincare routines, but now consumers are looking for products that can do it all. With busy lifestyles as norm, multi-tasker skincare are gaining popularity. Offer K-beauty products that are all-in-one or can serve multiple purposes.


MUST TRY! Grace Day 4-in-1 Bubble Toner

All in one Grace Day Bubble Toner
Grace Day 4-in-1 Bubble Toner

Grace Day 4-in-1 Bubble Toner is an innovative toner combines power of toner and treatment in one



3. Probiotic Skincare

Probiotic-infused products have been gaining popularity due to their ability to balance the skin's microbiome balance, reduce inflammation and improve overall skin health. Look for K-Beauty products that contain fermented ingredients like lactobacillus, galactocymyces, kombucha.


MUST TRY! ALLIONE Soothing Kombucha Vintage Mask

ALLIONE Soothing Kombucha Vintage Mask Jelly Mask
ALLIONE Soothing Kombucha Vintage Mask

This soothing mask from ALLIONE has synergy from kombucha extract and six fermented ingredients



4. Blue Light Protection

With the rise of screen time, protecting the skin from blue light damage is becoming increasingly important. K-beauty brands are creating products with ingredients like Centellia Asiatica to protect the skin from blue light damage.


MUST TRY! I'm Sorry For My Skin Relaxing Ampoule

I'm Sorry For My Skin for Calming and Relaxing Trouble Skin
I'm Sorry For My Skin Relaxing Ampoule

Get 72% of pure Centellia Asciatica Extract in this award-winning ampoule



5. Maskne Solutions

The pandemic has brought on a new skin concern: maskne. "Maskne" (mask+acne) is skin irritation resulting from wearing a face mask for extended periods of time. Post-pandemic,

K-beauty brands are creating products specifically targeted towards combating maskne.


MUST TRY! La Pigne Calm Therapy Persimmon Mist

Lapigne Acne Body Mist
Lapigne acne body mist

Celebrity, influencers and user-approved ratings for the effectivity to calm and treat acne for this special mist.



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1 Comment


Kayoung Kim
Kayoung Kim
Mar 23, 2023

And this is me testing the products hahah!


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