In our ongoing commitment to introduce K-beauty to every corner of the world, Korea Trade recently made a significant appearance at the FILDA trade event in Angola, in cooperation with KOTRA Maputo. With a focus on cosmetics, the exhibition drew a remarkable number of individual and corporate visitors, all eager to explore Korean beauty products firsthand.
Expanding K-Beauty in Africa 🌍
The excitement at FILDA was palpable, with visitors coming from near and far—even hearing on the radio about the Korean exhibition hall and visiting specifically to discover Korean cosmetics. This enthusiasm confirmed what we have long believed—cosmetics is a growing and promising market in Africa, particularly in Angola. Beauty shops, health and beauty stores, and pharmacies are expanding their skincare offerings, and Korean products are sparking curiosity and demand.
Highlighting YOOKIYA’s Warm Reception ✨
A standout of our showcase was YOOKIYA. YOOKIYA Cooling Solution Sheet Masks received a warm welcome from both individual buyers and industry professionals alike. Its innovative approach to skincare and the efficacy of its products made a strong impression, reinforcing our belief that K-beauty has a bright future in Africa. Attendees even requested that we recommend more Korean cosmetic brands collections, emphasizing the growing trust in Korean beauty standards.
Building Global Connections with Local Impact 🤝
Our participation in FILDA is more than just another trade event; it’s a reflection of Korea Trade’s credibility and commitment to reaching new markets. We see each exhibition as an opportunity to forge new partnerships and expand the global presence of K-beauty. FILDA was no different, and we look forward to continuing to work closely with local buyers, ensuring that Korean skincare products, like YOOKIYA, are trusted and loved in new markets across Africa.
Stay tuned as Korea Trade continues to bring the best of K-beauty to the world, one event at a time.
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