BE IN THE KNOW Read K-beauty Insights

Embrace the Slooow Beauty Movement with I'm Unau - now available at Korea Trade! In the bustling realm of beauty, I'm Unau emerges as a...

Are you ready to elevate your skincare game this season? Dive into the transformative world of PATCHHOLIC's Pure Energy Ampoules, now...

Ever wonder what happens when medical science dances with artistic flair? Enter Dr. Jart+, a Korean skincare brand that's not just a...

Get ready for summer with Korea Trade's lineup of K-beauty essentials. ✨ From the light & luxe touch of white truffles in MUTO's...

Korean skincare is all the rage, but there's a sneaky problem creeping into our beloved K-beauty world: fake products. Yup, counterfeit...

Spring Is Here, and It's Time for a Skincare Refresh! The season of renewal isn't just for nature; your skin craves it too! ROOTREE steps...

The Transition to Warmer Weather Calls for a Skincare Update! Sandawha comes to the rescue this spring and summer, offering a luxurious...

Hey There, Sunshine Lovers! Summer's here, and we're all about stepping up our skincare game. Guess what? PATCHHOLIC has landed on Korea...